01 / Applications
USE CASES
Describe a population and a scenario. Get distributional predictions segmented by any attribute.
Brand Strategy01
Netflix Password Crackdown
Simulate subscriber response to a password-sharing crackdown across 50M households. Model who upgrades, who churns, who pirates, and who discovers they never watched enough to care — segmented by household size, viewing hours, and price sensitivity.
Product Launch02
Pricing Shock Test
Run a synthetic population through a 40% price increase on a subscription product. Surface the segments that absorb it, the ones that downgrade, and the vocal minority that drives cancellation narratives on social — before you ship.
Crisis Response03
US Strikes Iran
Predict population-level response to military escalation in the Middle East. Agents form stances, have household conversations about budgets and safety, and self-organize into support, opposition, and disengagement as the crisis unfolds.
Scenario Planning04
AGI Achieved
Model how a population adapts after a superintelligence demonstration. Track employment shifts, changes in sense of purpose, and daily routine disruption over months, segmented by career vulnerability, financial margin, and worldview.
Consumer Behavior05
Boycott Dynamics
Quantify the say-do gap. Identify which segments actually follow through on stated boycott intent versus perform outrage online, segmented by brand loyalty, social influence, and real switching costs.
Go-To-Market06
Category Entry
Model how a new entrant disrupts an established category. Simulate trial, adoption, and switching behavior across customer segments — and predict which incumbent loyalists are actually persuadable versus locked in by habit, ecosystem, or contract.